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AUSPICIAN
Project Overview
Auspician LLC is a general contractor based in Eugene, Oregon, specializing in kitchen and bath remodels, custom cabinetry, handyman services, and more. With over 10 years of experience, the company is known for delivering high-quality home improvement services, tailored to meet the specific needs of homeowners and businesses in the Eugene area.
The goal was to redesign the company’s website to better showcase its diverse range of services, improve user engagement, and facilitate lead generation through an enhanced online presence.
Objective
- Showcase Expertise & Services: Create a professional website that clearly communicates the full scope of Auspician’s services, emphasizing their strengths in remodeling, custom cabinetry, and handyman solutions.
- Improve User Experience: Design a clean, modern, and intuitive interface to help users easily navigate and find information about the services they need.
- Lead Generation Optimization: Streamline the process for users to request free estimates, get in touch, and inquire about services.
- Mobile Optimization: Ensure the website performs well across all devices, especially mobile, for potential customers searching for home improvement services on-the-go.
Challenges
- Outdated Website Design: The previous site had an outdated design, which did not fully reflect the company’s professional image or highlight the range of services offered.
- Limited Lead Generation: The lead capture process was not optimized, making it difficult for visitors to easily inquire about services or request quotes.
- Service Diversity: Auspician offers a wide range of services, from handyman services to high-end remodeling projects, which needed to be organized and presented clearly on the website.
- Mobile Responsiveness: With increasing mobile traffic, the site needed to be fully responsive and accessible to users on all devices.
Solution
We implemented a comprehensive redesign strategy that addressed these challenges by focusing on user experience, clear service presentation, and effective lead conversion.
1. Website Redesign:
- Modern Visual Design: The new design features a clean, professional look with high-quality images of past projects, which helps convey the company’s expertise and quality of work. The layout is simple and intuitive, ensuring users can easily find information about the services they need.
- Clear Service Sections: We organized the site to clearly showcase Auspician’s various services, including custom cabinets, kitchen and bath remodeling, handyman services, and more. Each service page features detailed descriptions, photos, and clear calls to action (CTAs) for users to get a free estimate or book a consultation.
2. Service-Oriented Navigation:
- Dedicated Service Pages: Each service offered by Auspician, including remodeling, carpentry, sheetrock, and commercial services, has its own dedicated page. These pages are optimized to provide detailed information, showcase examples of previous work, and explain the benefits of each service.
- User-Friendly Menu: The navigation menu is structured to make it easy for users to find the service they need, with clear categories such as “Handyman Services,” “Kitchen & Bath Remodels,” and “Commercial Services.”
3. Lead Generation and Conversion Optimization:
- Free Estimate CTA: A prominent call-to-action button for requesting free quotes is featured on every page, making it easy for potential clients to contact Auspician directly for a personalized estimate.
- Simplified Contact Forms: The contact form has been simplified and streamlined, allowing users to easily select services, input their information, and request a consultation without unnecessary steps.
- Online Booking Option: The website also includes an online booking feature, enabling customers to schedule a consultation directly from the website, making the process more convenient for them.
4. Mobile Optimization:
- Responsive Design: The website was fully optimized for mobile devices, ensuring that users on smartphones and tablets could access the same high-quality experience as those on desktops. This was particularly important given the increasing number of mobile users searching for home improvement services.
- Mobile-Friendly Contact Forms: The forms and CTAs were made mobile-friendly to ensure users could quickly and easily get in touch, no matter where they were.
5. SEO Optimization:
- Local SEO Strategy: Since Auspician serves the Eugene, OR area, we focused on optimizing the website for local searches, ensuring the company ranks well for keywords like “Eugene kitchen remodel,” “handyman services Eugene,” and “bathroom renovations Eugene.”
- On-Page SEO: The content was optimized with relevant keywords, meta descriptions, and title tags to improve visibility in search engine results.
6. Client Testimonials & Trust Building:
- Customer Testimonials: To build trust, we integrated testimonials from satisfied clients throughout the site, highlighting the company’s reliability and the quality of its services.
- Showcasing Completed Projects: The “Gallery” section showcases a portfolio of completed projects, allowing potential clients to see the quality and scope of Auspician’s work.
Results
The new website has led to significant improvements in both user experience and business performance:
- Increased Website Traffic: Organic search traffic increased by 40%, as the website now ranks higher for local searches related to home improvement services in Eugene.
- Higher Lead Conversion: The number of requests for free estimates and consultations increased by 30%, thanks to the clear CTAs, simplified forms, and streamlined process for users to get in touch.
- Improved Mobile Usage: Mobile traffic increased by 35%, as the responsive design made it easier for users on smartphones and tablets to navigate the site and request services.
- Stronger Brand Image: The website redesign has helped position Auspician as a reliable, professional contractor with expertise in home improvement services, leading to an enhanced online reputation.
