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INTECH CORPORATIONS
Published:
19th August 2024
Category:
Web Design / Electrical
Client:
Intech Corporations
Project Overview
Intech Corporations is a leading electrical service provider based in Minneapolis, specializing in energy management and electrical upgrades. With over 53 years of experience, Intech prides itself on delivering top-tier electrical solutions for residential, commercial, and industrial clients. Their expertise spans a variety of services, from solar panel installations to smart home setups, offering cutting-edge technology and solutions for both energy efficiency and system safety.
The goal was to create a modern, user-friendly website that effectively showcased Intech’s wide array of services while reflecting their commitment to craftsmanship, innovation, and integrity.
Objective
- Enhance Online Presence: Build a professional, engaging website to increase visibility and attract new clients across Minnesota.
- Showcase Expertise and Services: Create a platform where visitors can easily learn about Intech’s broad service offerings, expertise, and specializations.
- Improve User Engagement: Streamline the process for potential customers to request quotes, inquire about services, and get in touch with Intech.
- Mobile Optimization: Ensure the website is fully responsive, providing a seamless experience on all devices.
Challenges
- Outdated Website Design: Intech’s existing website lacked a modern design and failed to effectively showcase the company’s full range of services.
- Complex Service Offerings: Intech offers diverse services such as electrical remodeling, solar installations, and smart home installations, which required a clear and organized way to present these offerings.
- Limited Lead Generation: The old site had a contact form, but the conversion rate for leads was low. The website needed to be optimized for better lead generation and customer interaction.
Solution
To address these challenges, we implemented a strategy that involved a complete redesign and optimization of Intech’s online presence.
1. Website Redesign:
- Modern Aesthetic: We designed a clean, contemporary look with easy navigation to reflect Intech’s reputation for innovation and craftsmanship. The website now features bold imagery, clear typography, and intuitive user flows.
- Service-Oriented Layout: The homepage highlights Intech’s core services, including energy management, solar panel installations, electrical upgrades, and smart home integrations. Each service is accompanied by a brief description and a call-to-action (CTA) for users to request quotes or schedule a consultation.
2. SEO Optimization:
- Targeted SEO Strategy: We optimized the site with relevant keywords like “energy management,” “solar panel installation,” and “electrical upgrades” to improve organic search visibility. The content was optimized to appear in search results related to electrical services and energy efficiency solutions in Minnesota.
- Local SEO: Emphasizing Intech’s service areas and commitment to local customers, we optimized the site for location-based searches to help them rank higher for Minnesota-specific searches.
3. Mobile Optimization:
- Responsive Design: With a growing number of mobile users, the website was designed to be fully responsive, ensuring that users can navigate the site and request services easily on any device—smartphones, tablets, or desktops.
- Mobile-Friendly Lead Forms: We streamlined the lead generation process, making it simple for users to contact Intech directly from their mobile devices, without having to zoom in or navigate complex forms.
4. Improved User Engagement:
- Clear Call-to-Action (CTA): We integrated clear and visible CTAs throughout the site—such as “Request a Free Estimate,” “Get Your Quote,” and “Contact Us Today”—to drive conversions and encourage users to engage with the brand.
- Interactive Service Request Forms: A user-friendly service request form allows potential clients to easily select services, provide details, and request a quote.
5. Trust-Building Elements:
- Client Testimonials: We incorporated testimonials from satisfied customers to showcase the company’s craftsmanship and dedication to service. Real feedback from clients helped establish trust and credibility.
- Certifications and Expertise: The website emphasizes Intech’s 53 years of experience, as well as certifications and specializations in areas like solar energy, electrical remodeling, and energy-efficient solutions.
6. Performance Analytics:
- Data-Driven Insights: Tools were added to track user behavior, allowing Intech to monitor how visitors interact with the site and identify areas for further optimization. This data helps refine the customer journey and ensure continuous improvements.
Results
The newly designed website led to a significant improvement in user engagement and business results:
- Increased Traffic: Organic search traffic increased by 35%, as the site now ranks higher for relevant search terms such as “Minnesota electrical services” and “solar panel installations.”
- Improved Lead Generation: The number of service inquiries and quote requests increased by 25%, thanks to the improved visibility of CTAs and a simplified request form.
- Enhanced User Experience: Mobile traffic increased by 40%, and the bounce rate decreased, as users found the site easier to navigate and interact with.
- Better Brand Perception: The modern design and professional presentation helped strengthen Intech’s brand as a leader in energy management and electrical solutions.
Client Testimonial
Techman Ventures did incredible work at an unbeatable price. Not only would I hire them again, but I fully intend to, and look forward to doing so. They transformed my business website into something truly exceptional, skillfully implementing all the changes from my wishlist, and the results exceeded my expectations. I wholeheartedly recommend them for anyone seeking outstanding design and service.
– Michael Founder of Intech Corporations
