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TRUE MEASURE
Published:
16th September 2024
Category:
Web Design / Home Remodeling
Client:
Robson
Project Overview
True Measure Construction is a family-owned business based in Westboro, Massachusetts, led by Robson, a 30-year-old carpenter, and his father, Gil, a seasoned industry veteran with over 20 years of experience. True Measure specializes in high-quality carpentry and remodeling services, including decks, kitchens, bathrooms, and general home renovations. Their focus is on delivering personalized, attentive services that meet each client’s unique needs, while providing excellent craftsmanship.
As the business continued to grow, they recognized the need for a new website that would better reflect their professionalism, showcase their work, and streamline communication with potential clients. Their previous website was outdated, lacked user-friendly features, and didn’t effectively showcase the range and quality of their projects.
The goal was to create a modern, functional website that not only showcases their exceptional work but also enhances customer interaction, lead generation, and the overall client experience.
Objective
- Showcase Expertise: Display True Measure’s wide range of remodeling services, from custom decks to full kitchen and bathroom renovations.
- Increase Lead Generation: Develop a platform where potential clients can easily learn about services, view portfolios, and contact the business directly for quotes and inquiries.
- Improve Client Communication: Create clear, easy-to-navigate features that facilitate communication and project updates between the company and clients.
- Build Trust: Highlight the family-oriented nature of the business, the expertise of the team, and client testimonials to build credibility.
- Mobile Optimization: Ensure that the website is fully responsive, offering an optimal browsing experience on all devices.
Challenges
- Outdated Website: The existing site did not accurately reflect the level of craftsmanship and professionalism that True Measure provides. It lacked modern design elements and functionality.
- Poor User Experience: Navigation was difficult, and there were no clear calls to action or ways for potential clients to easily reach out for quotes or more information.
- Inadequate Portfolio Showcase: The portfolio was not prominently displayed, making it harder for visitors to get a sense of the company’s capabilities and the quality of its work.
Solution
We worked closely with True Measure to design and develop a website that would effectively showcase their services, create a seamless customer experience, and increase lead generation.
1. Full Website Redesign:
- Sleek and Modern Aesthetic: The new website is visually appealing with a clean, modern layout. High-quality images of completed projects and before-and-after galleries are prominently displayed to showcase the company’s expertise in remodeling.
- Service Pages with Detailed Information: Each of True Measure’s core services (Decks, Kitchens, Bathrooms, Remodeling) has its own dedicated page. These pages not only describe the services in detail but also highlight past work with accompanying images and descriptions.
2. Portfolio & Gallery Section:
- Project Showcase: A gallery section was created to highlight the various projects True Measure has completed, from kitchen makeovers to custom decks and full-home renovations. This helps potential clients visualize the type of work they can expect.
- High-Quality Photos: Images of the completed projects are strategically placed throughout the website to reinforce the company’s skill and attention to detail.
3. Testimonials & Social Proof:
- Customer Reviews: The site features a “What Clients Say” section, showcasing testimonials from satisfied customers who have experienced True Measure’s craftsmanship first-hand. These testimonials help to build trust and social proof with new visitors.
- Google Reviews Integration: We integrated real-time Google reviews, allowing visitors to read recent feedback and giving credibility to the company’s high ratings.
4. Lead Generation & Contact Forms:
- Request a Quote Forms: We added several contact forms across the site, allowing potential clients to easily reach out for free estimates or consultations. These forms are designed to capture key details about the project to provide tailored responses.
- Clear Calls to Action: Every page includes prominent calls to action (CTAs) for scheduling a consultation or getting a quote, making it easy for visitors to take the next step.
5. Mobile Optimization & Responsiveness:
- Mobile-Friendly Design: We ensured the site was fully responsive, meaning it adapts seamlessly to mobile and tablet devices. This ensures users have a smooth experience, no matter how they’re accessing the site.
6. SEO Optimization:
- SEO-Friendly Content: We implemented an SEO strategy to optimize the website for search engines, incorporating relevant keywords related to home remodeling and carpentry. This helps improve the site’s search ranking and ensures the business is easily found by potential clients.
Results
The redesigned website delivered significant improvements across various areas:
- Increased Traffic: Organic search traffic grew by 50% within the first month following the site’s launch, thanks to improved SEO and better visibility of services and completed projects.
- Higher Conversion Rates: The streamlined contact forms and easy-to-navigate design resulted in a 35% increase in requests for quotes and consultations.
- Improved Client Engagement: Visitors spent more time on the site, exploring service pages and browsing the portfolio, leading to a deeper connection with the brand.
- Mobile Optimization Success: Mobile traffic accounted for 45% of overall website visits, highlighting the importance of the responsive design.
- Enhanced Reputation: With testimonials and detailed service descriptions, True Measure’s website now reflects the professionalism and high-quality work they are known for.
Client Testimonial
Techman Ventures delivered an outstanding website for my business! They expertly brought my wishlist to life, and I couldn’t be happier with the results. For exceptional service and design, look no further than Techman Ventures!
— Robson,True Measure Construction
